Two companies specialising in the manufacture of coloured gems and diamonds, respectively, are rolling out new initiatives to boost business growth.

Peridot specialist Fuli Gemstones has collaborated with online gemstone supplier The Curious Gem to become an exclusive online retailer of peridots from Fuli Gemstones.

Meanwhile, India-based diamond company Venus Jewel recently unveiled its new brand identity and logo. According to the company, the transformation aims to reflect the brand's dedication to maintaining its pioneering vision, continuous innovation and customer-centric approach while redefining the standards of excellence in the solitaire diamond trade.

“As our company continues to evolve and expand its products, services, and global reach, it is essential that our identity also keeps pace with these changes," said Devansh Shah, third-generation partner at Venus Jewel.